What Were They Thinking?

I was recently going through some of the books I'd put in storage, when I came across a book we'd acquired when Jefferson was learning how to read. The title choice perplexed me back then, and I have to admit that feeling returned as I looked at the book once more:



I think this about the poorest choice of words for a children's book I have ever seen. However, it's provided some fun for my teenagers; they've come up with some interesting word play of this title on their own:

A Sticky Situation for Pooh
Helping Pooh Out of the Hole
Pooh Gets a Push From Behind

You get the idea. I have to wonder....what was the company thinking when this title was presented to them?

And where in the world was the editor?